ABOUT FORESTTRACK
Software built for the people who actually walk the land.
ForestTrack started with a simple frustration — we learned directly from consulting foresters that they were running their businesses on paper and tools that were never built for them. Often, losing track of invaluable notes or digging through paper files to find contact information or key contract details. So after a conversation with an overwhelmed Consulting Forester in South Lake Tahoe, our team decided to build a better system.
OUR MISSION
“Consulting foresters do some of the most important work for land and forests. We belive they deserve tools that help them stay in business and grow — not software built for someone else that kind of fits.”
ForestTrack exists to give consulting foresters the tools and data they need to understand their business, price their work with confidence, and build firms that last.
WHAT WE BELIEVE
Our key three values.
Joy
We fuel our work with empathy, kindness, and gratitude. We love our clients and serving them. Foresters are doing work that matters, so they deserve to feel this from our team.
Customer first
Every product decision starts with a foresters' real problems and challenges. If it doesn't make their workflows easier, it doesn't get built.
Do what’s right
No matter what, we choose doing what's right. It's what's good for our clients, partnerships, business, and community.
THE TEAM
One mission. A lot of time in the woods.
ForestTrack is a small and mighty team who are passionate about helping Consulting Foresters continue to be successful.
HS
Hannah Shaffer
CO-FOUNDER · FORMER CPA
Hannah is our CEO and Product Manager. She has a strong background across building operations software, tax, audit, and accounting. She brings her deep curiosity about Foresters' challenges to inform every product decision. And, she'll be your go-to person during your onboarding!
Former CPA
Product
Onboarding
Operations
LS
Lucas Shaffer
CO-FOUNDER · FORWARD DEPLOYED ENGINEER
Lucas is our Forward Deployed Software Engineer working at the intersection of our clients, business, and product. He builds intuitive workflows by understanding clients' challenges, working with our Design team, and building the right solution. Also a dad, which means he understands what it means to want your nights and weekends back.
Engineering
Product design
Operations
Based in South Lake Tahoe, CA
We live and work in the Sierra Nevada, surrounded by the same forests our clients manage. It keeps us grounded and honest about what matters.
OFF THE CLOCK
When we’re not building software.
We’re a small team, which means we actually have lives. Here’s what we’re doing when the laptops close.
Fishing
Lake Tahoe is right there, but the best place to go is Caples Lake or Echo Lake.
Camping
Building the best memories by enjoying the backwoods.
Mountain biking
Tahoe has some of the best trails in the country. We take full advantage.
Skiing
All of our teammates enjoy and thrive in winter. Skiing is a great way to enjoy the snowy seasons.
Reading
Good ideas come from everywhere. We stay inspired by reading a lot.
Traveling
Fresh views and getting out of our bubble is great for building great products.
WHAT WE’RE READING RIGHT NOW
Currently on the nightstand.
We think broadly. The best ideas for how to serve foresters better don’t always come from forestry.
Horse — Geraldine Brooks
A historical novel about Lexington, arguably the best racing horse.
The Tipping Point — Malcolm Gladwell
How little things can cause big change.
The Second Chance Convenience Store — Kim Ho-yeon
A quiet Korean novel about a woman who rebuilds her life by rebuilding a small store
Get Started
Your weekends aren't going to free themselves.
Book a free strategy session. We'll walk through your firm's setup and show you exactly how ForestTrack fits.
Get Started
Your weekends aren't going to free themselves.
Book a free strategy session. We'll walk through your firm's setup and show you exactly how ForestTrack fits.
ABOUT FORESTTRACK
Software built for the people who actually walk the land.
ForestTrack started with a simple frustration — we learned directly from consulting foresters that they were running their businesses on paper and tools that were never built for them. Often, losing track of invaluable notes or digging through paper files to find contact information or key contract details. So after a conversation with an overwhelmed Consulting Forester in South Lake Tahoe, our team decided to build a better system.
OUR MISSION
“Consulting foresters do some of the most important work for land and forests. We belive they deserve tools that help them stay in business and grow — not software built for someone else that kind of fits.”
ForestTrack exists to give consulting foresters the tools and data they need to understand their business, price their work with confidence, and build firms that last.
WHAT WE BELIEVE
Our key three values.
Joy
We fuel our work with empathy, kindness, and gratitude. We love our clients and serving them. Foresters are doing work that matters, so they deserve to feel this from our team.
Customer first
Every product decision starts with a foresters' real problems and challenges. If it doesn't make their workflows easier, it doesn't get built.
Do what’s right
No matter what, we choose doing what's right. It's what's good for our clients, partnerships, business, and community.
THE TEAM
One mission. A lot of time in the woods.
ForestTrack is a small and mighty team who are passionate about helping Consulting Foresters continue to be successful.
HS
Hannah Shaffer
CO-FOUNDER · FORMER CPA
Hannah is our CEO and Product Manager. She has a strong background across building operations software, tax, audit, and accounting. She brings her deep curiosity about Foresters' challenges to inform every product decision. And, she'll be your go-to person during your onboarding!
Former CPA
Product
Onboarding
Operations
LS
Lucas Shaffer
CO-FOUNDER · FORWARD DEPLOYED ENGINEER
Lucas is our Forward Deployed Software Engineer working at the intersection of our clients, business, and product. He builds intuitive workflows by understanding clients' challenges, working with our Design team, and building the right solution. Also a dad, which means he understands what it means to want your nights and weekends back.
Engineering
Product design
Operations
Based in South Lake Tahoe, CA
We live and work in the Sierra Nevada, surrounded by the same forests our clients manage. It keeps us grounded and honest about what matters.
OFF THE CLOCK
When we’re not building software.
We’re a small team, which means we actually have lives. Here’s what we’re doing when the laptops close.
Fishing
Lake Tahoe is right there, but the best place to go is Caples Lake or Echo Lake.
Camping
Building the best memories by enjoying the backwoods.
Mountain biking
Tahoe has some of the best trails in the country. We take full advantage.
Skiing
All of our teammates enjoy and thrive in winter. Skiing is a great way to enjoy the snowy seasons.
Reading
Good ideas come from everywhere. We stay inspired by reading a lot.
Traveling
Fresh views and getting out of our bubble is great for building great products.
WHAT WE’RE READING RIGHT NOW
Currently on the nightstand.
We think broadly. The best ideas for how to serve foresters better don’t always come from forestry.
Horse — Geraldine Brooks
A historical novel about Lexington, arguably the best racing horse.
The Tipping Point — Malcolm Gladwell
How little things can cause big change.
The Second Chance Convenience Store — Kim Ho-yeon
A quiet Korean novel about a woman who rebuilds her life by rebuilding a small store
Get Started
Your weekends aren't going to free themselves.
Book a free strategy session. We'll walk through your firm's setup and show you exactly how ForestTrack fits.