I grew up on a 5th generation farm—livestock, vineyards, and almonds. I learned early on that in a family business, 'hard work' is the baseline, but 'seeing what needs doing' is what keeps the lights on. I took that work ethic to Ernst & Young, where I earned my CPA and spent 80-hour weeks dissecting the financial guts of massive corporations. But sitting in a high-rise with lukewarm coffee, staring at the mountains, I realized something: The most important industries in the world are the ones being served the worst technology. I spent years at AppFolio building operations and accounting software for enterprise real estate. I saw firsthand how moving from scattered spreadsheets to streamlined systems could transform a business from a chaotic struggle into a high-revenue machine. Then, the Caldor Fire hit my backyard in South Lake Tahoe. As I watched foresters and loggers work tirelessly to save our community, I struck up a conversation with a logger about his new John Deere. He had an app to track where trees fell, but his back office was a disaster—manila folders, late billing, and zero visibility into his actual profit. That was the moment ForestTrack was born. I realized that foresters don’t need more 'features.' They need the financial rigor of a CPA, the operational scale of enterprise software, and the grit of a farm kid who knows that if it doesn't work in the mud, it doesn't work at all. We built ForestTrack because you deserve a business that is as professional as the work you do in the field.