Foresters are running small businesses. Nobody's talking about it.
You tell me you went to school for forestry because you thought it would be great being outside all of the time. You learned how to do a timber cruise, silviculture, and forest management. What you didn't learn was how to get clients, how to price your services, how and when to hire help, and how to read your financials.
It's not a knock on forestry programs, it's just the reality. The business side of running a consulting forestry firm gets figured out on the fly through trial and error, with conversations with mentors, and sometimes through expensive mistakes…we've all been there.
We're launching Out of the Woods to change that.
What the Podcast Actually Is
Each episode brings together a business expert and consulting forestry firm owner to dig into one topic. Not a surface-level overview, but a real conversation about how to run a forestry business better.
Season 1 covers topics that keep coming up in conversations time and time again:
Communication: what's the right way to communicate about what I'm doing?
Marketing: how do I find and reach ideal clients?
Digital Marketing, SEO, & AEO: what actually moves the needle digitally?
Data & Analytics: what numbers should I actually be tracking in my firm?
Finance: cash flow, pricing, and profitability. This stuff keeps everyone up at night…
Women-Run Forestry Businesses: Unique challenges and opportunities facing women in timber and forestry.
HR & Hiring: How do you find good people, keep them, and build a team that doesn't fall apart when you want to take a vacation?
Why We're Doing It This Way
There's no shortage of generic business podcasts and the problem is that it rarely lands cleanly for a specialized industry, like forestry. The revenue models are different, client relationships are different, and seasonality is different.
By putting consulting forestry firm owners in the conversation with an expert, every episode stays grounded. The business experts bring frameworks. Consulting Foresters translate it. The forester listening gets something they can actually use on Monday morning.
Your Questions Shape the Episodes
The best podcasts are built around the real questions that foresters are actually asking. We're collecting questions in the Consulting Forester Business Collective Facebook group - we have one thread per episode topic. If you have a question about getting more clients, pricing your work, building or managing your team, simply drop it in the thread that resonates.
The questions that resonates the most will shape the conversations with our expert guests. We can't promise every question makes it in, but we can promise that each episode will reflect what foresters really wrestle with.
Who This Is For
Out of the Woods is built for consulting forestry firm owners who are getting started or in high growth phase. Your'e good at what you do in the filed. You just want to be as strong at running the business behind it.
If that's you, join the group, drop in your questions, and come back when Season 1 drops.
Join the Consulting Forester Business Collective here -> https://www.facebook.com/groups/1261503495924989/
